Purple Tuesday – 12th November 2019

St John’s Shopping Centre will be supporting Purple Tuesday, the UK’s accessible shopping day which takes place on Tuesday the 12th of November 2019.

The nationwide initiative aims to make customer-facing businesses more aware of the opportunities and challenges disabled customers experience when shopping and to inspire change.

Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.

Purple Tuesday was created to realise this potential given that there are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in-store, and enjoy a drink or meal out.

St John’s Shopping Centre’s commitment to accessible shopping includes;

Continued staff training such as an introduction to Autism in a retail environment that was delivered to all centre staff,  doubling the size of the centre Mall Plan, ground floor accessible toilets for adults and children, frequent quiet times will also be introduced to the centre during the busy Christmas Period on the back hosting the National Autistic Societies Autism Hour in October.

This year, St John’s Shopping Centre has adopted the Sunflower Lanyard Scheme ®.  The Sunflower Lanyard Scheme was originally created to act as a discreet sign to staff and work colleagues that the wearer (or somebody who is with them) has a hidden disability and requires additional assistance. The Scheme was first launched at Gatwick Airport in May 2016. It has now been adopted in the UK by most of the major airport, supermarket and railway companies, as well as in the NHS.

The Sunflower Lanyard Scheme® is committed to helping businesses recognise customers with a hidden disability and become confident to provide them with additional help or assistance. This could simply mean giving them more time to prepare or process information, using clear verbal language or allowing them to remain with their families at all times.

St John’s Shopping Centre also has a number of lanyards available free of charge for anyone their customers, if you would like your own lanyard, simply ask a member of the customer service team within the centre.

Click here for more information on the Sunflower Lanyard Scheme.

The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.

For more information on Purple Tuesday, visit

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